US Department of THE treasury
The Department of the Treasury’s website is pleasant and at first glance very well designed. However, I found that it has several functionality issues.
In this web redesign I gave a voice to our users by enhancing the visuals and maximizing the use of the space.
Our user owns a small business and was affected by the Covid-19 shutdown. She is visiting the DOT website to find information and resources about the covid-19 relief program for her business and personal finance.
USER PERSONA
USER RESEARCH
We conducted 5 user interviews.
Key findings:
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No aesthetic and minimalist design, the icons don’t match with the services provided and the UI standards colors are not respected
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Overwhelming amount of information that the users could not scan.
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Users had to read through all the content to find one link or a piece of information to complete the tasks
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The drop-down menu in the homesite is confusing and is not effective communicating the options to the users
Feature Prioritization Matrix
High priority for the users:
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Too much information. Overwhelmingly busy for the user
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The information is repetitive, available in more than one link
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Icons are inconsistent and confusing
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"Cares Act" and "COVID Relief" should be the main focus
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The user wants to see relevant information prioritized
WORLDWIDE
USABILITY TESTS
Key Findings:
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Just 50% of the users were able to locate the "Cares Act" (The Coronavirus Aid, Relief, and Economic Security Act). Which is a program that has positively impacted the lives of many Americans affected by the global pandemic.
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Just 30% of the users found information about student loans.
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50% of our participants navigated successfully to the page of "preserving jobs for American industry"
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60% located in the website the assistance for small business and PPP loans.
CARD SORTING
Original Main Bar
Original Footer
New navigation
Main Changes:
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Removed "News" from the main navigation. It's now under "About Treasury"
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"Small Business Programs" was moved from "Policy Issues" to "Services"
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Because of the nature of the information of "Education" and "Tours Library" they were moved from "Services" to "About Treasury"
New Main Navigation
New Footer
SITE MAP
As result of a detailed card sorting and user research, I redesigned the content of the website. The user will find a more intuitive distribution of the information. Prioritizing the services the DTO offers and the public information the citizens want to find.
MOOD BOARD
Dark mode | Traditional | Institutional Colors | Serious
Trustworthy | Elegant | American Flag
Style tile
MID-FI WIREFRAMEs
High-FI WIREFRAMEs
Desktop
Mobile